I’m Saulo Pratti, a Brazilian designer and information architect with 4+ years of e-commerce and mobile web experience.
Understanding My Surroundings
I’ve been breaking and building things just to see how they work since before I started working as a designer.
Currently I’m drawn to the web and technology in my career as it enables us to communicate, shop and improve our lives.
I’m often tinkering with public transportation, geolocation and open data.
Design from Paper to People to Code
Every design starts with a sketch on paper. Goals, customer’s data, market benchmark are input. These are golden.
Eventually an idea graduates to a frame, not an ordinary one, a wireframe. Often, dozens of them. Their states flow when interactions are annotated, conditions are placed.
Gradually they become cleaner with typography, color, layout and scale. Everything looks sharp. Translated to code, they acquire functionality. Developers inspect, work closely so the best ideas can be tweaked and tested.
Something’s ready to delivered.
Intuition, Intelligence, Iteration
Constant design iteration and being open to criticism is what reconciles my perspectives with another’s ideas and the needs of each project.
As a result, my best work is finding the balance in the different design fields and delivering tangible, workable artifacts.
Please visit my portfolio to find more about my latest work.